Article Sidebar

Submitted
April 29, 2022
Published
May 28, 2022
Download
PDF
Statistic
Read Counter : 1362 Download : 652

Downloads

Download data is not yet available.

Main Article Content

Abstract

Sarah's furniture trade company is a company that manufactures industrial furniture such as cabinets, chairs, and tables. Sarah's Furniture Trading Business's concern is that the company's revenues from 2019 to 2020 declined owing to internal and external factors. The goal of this research is to discover the marketing strategy employed by the Sarah Furniture Trading Business, as well as how the marketing strategy employs the Quantitative Strategic Planning Matrix approach to enhance sales at the Sarah Furniture Trading Business. Sarah's furniture trade business received a total score of 22.75 based on the IFE matrix analysis, while the EFE matrix analysis received a score of 18.48. Sarah's furniture trading business IE matrix findings are in the V quadrant, with an IFE matrix of 22.75 and an EFE of 18, 48, indicating that the company may overcome it through product quality, product market development, and market penetration methods. The SWOT matrix study produced nine strategies from which Sarah's furniture trade business may choose. The highest prioritized alternative strategy, according to the QSPM matrix, is to maintain product quality with a TAS score of 12.

Keywords

Marketing Strategy QSPM Sales Furniture

Article Details

License
Sang Pencerah Journal is an electronic journal that freely available. Papers that submitted to this journal are published under the terms of the Creative Commons License. The terms of the license are:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

 Creative Commons License
How to Cite
Azaluddin, A., & Jamdia, J. (2022). Marketing Strategy Analysis Using the Quantitative Strategic Planning Matrix (QSPM) to Increase Sales Furniture. Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton, 8(2), 566–578. https://doi.org/10.35326/pencerah.v8i2.2236
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Apsari, N., Purwaningsih, R., & Susanto, N. (2015). Pengembangan Dimensi Keberlanjutan dengan Metode Product Service Systems pada Industri Mebel di Kabupaten Jepara. Industrial Engineering Online Journal, 4(4).
  2. Cooper, D. (2004). Metode Penelitian Bisnis. Penerjemah: Dra. Ellen Gunawan, M.A., dan Iamam Nurmawan, S.E. (V). Erlangga.
  3. David, F. (2006). Manajemen Strategis : Konsep. (X). Salemba Empat.
  4. Erosvitha, C. K. L., & Wirawati, N. G. P. (2016). Pengaruh Profitabilitas, Set Kesempatan Investasi, Pertumbuhan Penjualan dan Risiko Bisnis Pada Struktur Modal. E-Jurnal Akuntansi Universitas Udayana, 14(1).
  5. Hanifa, L. (2021). Analisis Kinerja Anggaran Pendapatan dan Belanja Daerah pada Pemerintah Provinsi Sulawesi Tenggara Tahun Anggaran 2016-2020.. Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton, 7(4), 640–651. https://doi.org/10.35326/pencerah.v7i4.1571
  6. Kurniawati, L. (2021). Strategi Digital Marketing dan Komunikasi Bisnis untuk Enterpreneur Pemula di Indonesia. Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton, 7(3), 371–391. https://doi.org/10.35326/pencerah.v7i3.1291
  7. Mulyadi, L. (2007). Pembalikan Beban Pembuktian Tindak Pidana Korupsi. Alumni.
  8. Nugroho, A. (2016). Analisis Strategi Pemasaran Dengan Menggunakan Metode Quantitative Strategic Planning Matrix (QSPM) Pada Usaha Mebel (Studi Kasus Di PT. Wirasindo Santakarya -Wisanka). Universitas Muhammadiyah Surakarta.
  9. Pribadi, H. (2012). Kajian Ekonomi Pengembangan Usaha Industri Mebel Rotan Di Kota Palu Provinsi Sulawesi Tengah (Pendekatan Analitikal SWOT dan Liniear Programming). Jurnal Hutan Tropis, 13(2).
  10. Rangkuti, F. (2016). Teknik Membedakan Kasus Bisnis Analisis SWOT. PT. Gramedi.
  11. Sibarani, G. M. P., Tama, I. P., & Ardianwiliandri, R. (2018). Analisis Strategi Bersaing Pada Perusahaan PT. Diamond Emas Sentosa Malang Menggunakan Metode SWOT – QSPM. Jurnal Rekayasa Dan Manajemen Sistem Industri, 6(5).
  12. Tjiptono. (2002). Strategi Pemasaran (VI).
  13. Ujang, S. (2016). Analisis Quantitative Strategic Planning Matrix (Qspm) Untuk Menentukan Strategi Bisnis di Ud. Kontomulyo Badas-Kediri.