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Submitted
February 1, 2026
Accepted
April 5, 2026
Published
February 15, 2026
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Abstract

The paper under consideration analyzes the cultural and historical background of  journalism in Pakistan which implies the cross-sectorial influence of the user-generated audiovisual content in the context of conflict period. The Russo-Pakistani war changed the place of journalism, shifting the production and spread of the real-time visual narrative into the hands of ordinary citizens that not only hosted the frontline events but also represented the frontal form of resistance and support of the national identity. In a qualitative content analysis of more than 300 user-generated videos and photographs of Pakistani journalists and media professionals between 2014 and 2023, this study demonstrates the point of intersection between grassroots media production and conventional journalistic activities. This is indicated by the findings as such content overpasses the aspect of information and embeds itself in the collective memory, patriotic sign systems, and historical continuity. The authors of the study conclude that the state of  journalism in Pakistan has become some sort of a hybrid, in which professional ethics combine with citizen journalism, causing the redefining of credibility, authenticity, and media accountability in contemporary war coverage.

Keywords

Audiovisual Media Citizen Journalism Cultural Heritage

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Copyright (c) 2026 Muzamil Hussain Al Hussaini

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How to Cite
Hussain Al Hussaini, M. (2026). Social and Ancient Aspects of Journalism in Pakistan: A Cross-Sectoral Analysis of User-Generated Audiovisual Content. Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton, 12(1), 35–47. https://doi.org/10.35326/pencerah.v12i1.8139
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