Main Article Content
Abstract
Data statistik yang cukup signifikan tersebut memunculkan asumsi bahwa penggemar K-Pop sangat aktif dalam menggunakan platform TikTok. Dengan segala kecanggihan fitur-fitur kemudahan penggunaan yang ditawarkan oleh TikTok, terdapat indikasi bahwa platform tersebut mampu memenuhi kebutuhan penggemar K-Pop. Penelitian ini menggunakan analisis regresi berganda untuk mengetahui prediktor mana yang paling mempengaruhi perilaku keterlibatan TikTok. Data menunjukkan peningkatan trend K-Pop di TikTok. Namun perilaku keterlibatan seperti apa yang terjadi dalam penggunaan tersebut masih belum sepenuhnya dipahami. Menggunakan kerangka kerja uses and gratification, penelitian menunjukkan bahwa perilaku keterlibatan TikTok meliputi kontribusi, peningkatan, dan kreasi yang dipengaruhi oleh kepuasan yang dicari berdasarkan bawaan individu dan teknologi, narsisme, dan ciri-ciri kepribadian. Data dikumpulkan dari responden yang merupakan penggemar grup NCT (N = 384). Hasil menunjukkan bahwa penggemar K-Pop yang dimotivasi oleh fashion dan hiburan, serta yang memiliki kepribadian sombong cenderung terlibat dalam semua perilaku. Sementara penggemar dengan kepribadian ekxtrovert, teliti, dan memiliki keterbukaan terhadap pengalaman lebih terlibat dalam perilaku kontribusi dan kreasi.
Keywords
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Copyright (c) 2024 Aulia Nur Rois, Reza Safitri
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References
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- Kircaburun, K., & Alhabash, S. (2020). Uses and Gratifications of Problematic Social Media Use Among University Students : a Simultaneous Examination of the Big Five of Personality Traits , Social Media Platforms , and Social Media Use Motives Content courtesy of Springer Nature , terms of use. Internation Journal Mental Health Addiction, 525–547.
- Li, T., & Chen, Y. (2017). The destructive power of money and vanity in deviant tourist behavior. Tourism Management, 61, 152–160. https://doi.org/10.1016/j.tourman.2017.02.001
- Liu, Y., & Zheng, L. (2020). Relationships between the Big Five, narcissistic personality traits, and online sexual activities. Personality and Individual Differences, 152(August 2019), 109593. https://doi.org/10.1016/j.paid.2019.109593
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- Martín-Rojas, R., García-Morales, V. J., Garrido-Moreno, A., & Salmador-Sánchez, M. P. (2021). Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector. Journal of Business Research, 129(February), 621–640. https://doi.org/10.1016/j.jbusres.2019.12.026
- Mccrae, R. R., & John, O. P. (1992). An Introduction to the Five-Factor Model and Its Applications. Journal of Personality.
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- Mulya, T. W. (2021). Faith and fandom: young Indonesian Muslims negotiating K-pop and Islam. Contemporary Islam, 15(3), 337–355. https://doi.org/10.1007/s11562-021-00475-1
- Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising, 30(1), 13–46. https://doi.org/10.2501/ija-30-1-013-046
- Nisrina, T. N., & Usman, O. (2021). Korean Boy Group Fans in Indonesia: Sna Study #We Love You Jungkook Vs #Full Album. Journal of Economics, Business, and Government Challenges, 4(2), 95–104. https://doi.org/10.33005/ebgc.v4i2.195
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- Schellewald, A. (2023). Understanding the popularity and affordances of TikTok through user experiences. Media, Culture and Society, 45(8), 1568–1582. https://doi.org/10.1177/01634437221144562
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- Smutradontri, P., & Gadavanij, S. (2020). Fandom and identity construction: an analysis of Thai fans’ engagement with Twitter. Humanities and Social Sciences Communications, 7(1), 1–13. https://doi.org/10.1057/s41599-020-00653-1
- Solis, R. J. C., & Wong, K. Y. J. (2019). To meet or not to meet? Measuring motivations and risks as predictors of outcomes in the use of mobile dating applications in China. Chinese Journal of Communication, 12(2), 206–225. https://doi.org/10.1080/17544750.2018.1498006
- Sundar, S. S., & Limperos, A. M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting and Electronic Media, 57(4), 504–525. https://doi.org/10.1080/08838151.2013.845827
- Yoon, S. (2019). K-POP fandom in veil: Religious reception and adaptation to popular culture. Journal of Indonesian Islam, 13(1), 1–20. https://doi.org/10.15642/JIIS.2019.13.1.1-20
- Zhou, X., & Lou, C. (2023). Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach. Journal of Current Issues and Research in Advertising, 0(0), 1–28. https://doi.org/10.1080/10641734.2023.2252036
References
Abbasi, A. Z., Nisar, S., Rehman, U., & Ting, D. H. (2020). Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports. Frontiers in Psychology, 11(August 2020). https://doi.org/10.3389/fpsyg.2020.01831
Alhabash, S., Smischney, T. M., Suneja, A., Nimmagadda, A., & White, L. R. (2024). So Similar, Yet So Different: How Motivations to Use Facebook, Instagram, Twitter, and TikTok Predict Problematic Use and Use Continuance Intentions. SAGE Open, 14(2), 1–20. https://doi.org/10.1177/21582440241255426
Balcerowska, J. M., & Sawicki, A. J. (2022). Which aspects of narcissism are related to Social Networking Sites addiction? The role of self-enhancement and self-protection. Personality and Individual Differences, 190(January). https://doi.org/10.1016/j.paid.2022.111530
Borges, N. P. (2023). User gratifications in social media usage – the case of TikTok.
Bossen, C. B., & Kottasz, R. (2020). Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers. Young Consumers, 21(4), 463–478. https://doi.org/10.1108/YC-07-2020-1186
Bowden-green, T., Hinds, J., & Joinson, A. (2021). Personality and Motives for Social Media Use When Physically Distanced : A Uses and Gratifications Approach. 12(June), 1–14. https://doi.org/10.3389/fpsyg.2021.607948
Burnell, K., Ackerman, R. A., Meter, D. J., Ehrenreich, S. E., & Underwood, M. K. (2020). Self-absorbed and socially (network) engaged: Narcissistic traits and social networking site use. Journal of Research in Personality, 84, 103898. https://doi.org/10.1016/j.jrp.2019.103898
Casale, S., & Banchi, V. (2020). Narcissism and problematic social media use: A systematic literature review. Addictive Behaviors Reports, 11(January), 100252. https://doi.org/10.1016/j.abrep.2020.100252
Chen, C., Cohen, O., & Sundar, S. S. (2022). Differentiating Problematic from Habitual Instagram Use: A Uses and Grats 2.0 Perspective. Social Media and Society, 8(3). https://doi.org/10.1177/20563051221116339
Chen, C., Lee, S., & Sundar, S. S. (2024). Interpassivity instead of interactivity? The uses and gratifications of automated features. Behaviour and Information Technology, 43(4), 717–735. https://doi.org/10.1080/0144929X.2023.2184174
Cheriyah, Y., & Hadi, A. R. (2022). Indonesian K-Pop fans: The relationship between ARMY-BTS identity and their demographic. Journal of Social Studies (JSS), 18(2), 249–264. https://doi.org/10.21831/jss.v18i2.51425
Deng, T., Vargas-Bianchi, L., & Mensa, M. (2023). Cross-Cultural comparison of TikTok uses and gratifications. Behaviour and Information Technology, 1–13. https://doi.org/10.1080/0144929X.2023.2270534
Grieve, R., & March, E. (2021). ‘Just checking’: Vulnerable and grandiose narcissism subtypes as predictors of phubbing. Mobile Media and Communication, 9(2), 195–209. https://doi.org/10.1177/2050157920942276
Huang, C. (2019). Social network site use and Big Five personality traits : A meta-analysis. Computers in Human Behavior, 97(January), 280–290. https://doi.org/10.1016/j.chb.2019.03.009
Itani, O. S., El Haddad, R., & Kalra, A. (2020). Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter? Journal of Retailing and Consumer Services, 53(June 2019), 101980. https://doi.org/10.1016/j.jretconser.2019.101980
Jin, S. V., & Ryu, E. (2024). “Vanity fair on Instagram”: The roles of vanity, materialism, social comparison, Instagram usage intensity, and market mavenism in social commerce. Telematics and Informatics Reports, 14(October 2023), 100133. https://doi.org/10.1016/j.teler.2024.100133
Jingke, X., & Jiayi, W. (2021). Research on Fan Culture and Identity in New Media Environment. Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021), 559(Iclace), 121–126. https://doi.org/10.2991/assehr.k.210609.025
King-O’Riain, R. C. (2021). “They were having so much fun, so genuinely..”: K-pop fan online affect and corroborated authenticity. New Media and Society, 23(9), 2820–2838. https://doi.org/10.1177/1461444820941194
Kircaburun, K., & Alhabash, S. (2020). Uses and Gratifications of Problematic Social Media Use Among University Students : a Simultaneous Examination of the Big Five of Personality Traits , Social Media Platforms , and Social Media Use Motives Content courtesy of Springer Nature , terms of use. Internation Journal Mental Health Addiction, 525–547.
Li, T., & Chen, Y. (2017). The destructive power of money and vanity in deviant tourist behavior. Tourism Management, 61, 152–160. https://doi.org/10.1016/j.tourman.2017.02.001
Liu, Y., & Zheng, L. (2020). Relationships between the Big Five, narcissistic personality traits, and online sexual activities. Personality and Individual Differences, 152(August 2019), 109593. https://doi.org/10.1016/j.paid.2019.109593
Lu, J.-D., & Lin, J.-S. (2022). Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories. Computers in Human Behavior Reports, 6(April), 100198. https://doi.org/10.1016/j.chbr.2022.100198
Marbach, J., Lages, C., Nunan, D., & Ekinci, Y. (2019). Consumer engagement in online brand communities: the moderating role of personal values. European Journal of Marketing, 53(9), 1671–1700. https://doi.org/10.1108/EJM-10-2017-0721
Martin, B. A. S., Jin, H. S., O’Connor, P. J., & Hughes, C. (2019). The relationship between narcissism and consumption behaviors: A comparison of measures. Personality and Individual Differences, 141(November 2018), 196–199. https://doi.org/10.1016/j.paid.2019.01.014
Martín-Rojas, R., García-Morales, V. J., Garrido-Moreno, A., & Salmador-Sánchez, M. P. (2021). Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector. Journal of Business Research, 129(February), 621–640. https://doi.org/10.1016/j.jbusres.2019.12.026
Mccrae, R. R., & John, O. P. (1992). An Introduction to the Five-Factor Model and Its Applications. Journal of Personality.
Meng, K. S., & Leung, L. (2021). Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits. Telecommunications Policy, 45(7), 1–15. https://doi.org/10.1016/j.telpol.2021.102172
Mulya, T. W. (2021). Faith and fandom: young Indonesian Muslims negotiating K-pop and Islam. Contemporary Islam, 15(3), 337–355. https://doi.org/10.1007/s11562-021-00475-1
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising, 30(1), 13–46. https://doi.org/10.2501/ija-30-1-013-046
Nisrina, T. N., & Usman, O. (2021). Korean Boy Group Fans in Indonesia: Sna Study #We Love You Jungkook Vs #Full Album. Journal of Economics, Business, and Government Challenges, 4(2), 95–104. https://doi.org/10.33005/ebgc.v4i2.195
Nordin, M. S., Rizal, R. A., & Zolkepli, I. A. (2021). Innovation Diffusion: The Influence of Social Media Affordances on Complexity Reduction for Decision Making. Frontiers in Psychology, 12(November), 1–12. https://doi.org/10.3389/fpsyg.2021.705245
Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage. International Journal of Interactive Mobile Technologies, 14(4), 121–137. https://doi.org/10.3991/IJIM.V14I04.12429
Rahyadi, I., Risky, N. N., Andica, R., Sativa, O., & Naibaho, M. A. (2022). Dynamic of K-Pop and Social Media Potential for Fan Activities : a Comprehensive Review. Infokum, 10(5), 1209–1217.
Schellewald, A. (2023). Understanding the popularity and affordances of TikTok through user experiences. Media, Culture and Society, 45(8), 1568–1582. https://doi.org/10.1177/01634437221144562
Singh, S., Farley, S. D., & Donahue, J. J. (2018). Grandiosity on display: Social media behaviors and dimensions of narcissism. Personality and Individual Differences, 134(June), 308–313. https://doi.org/10.1016/j.paid.2018.06.039
Smutradontri, P., & Gadavanij, S. (2020). Fandom and identity construction: an analysis of Thai fans’ engagement with Twitter. Humanities and Social Sciences Communications, 7(1), 1–13. https://doi.org/10.1057/s41599-020-00653-1
Solis, R. J. C., & Wong, K. Y. J. (2019). To meet or not to meet? Measuring motivations and risks as predictors of outcomes in the use of mobile dating applications in China. Chinese Journal of Communication, 12(2), 206–225. https://doi.org/10.1080/17544750.2018.1498006
Sundar, S. S., & Limperos, A. M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting and Electronic Media, 57(4), 504–525. https://doi.org/10.1080/08838151.2013.845827
Yoon, S. (2019). K-POP fandom in veil: Religious reception and adaptation to popular culture. Journal of Indonesian Islam, 13(1), 1–20. https://doi.org/10.15642/JIIS.2019.13.1.1-20
Zhou, X., & Lou, C. (2023). Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach. Journal of Current Issues and Research in Advertising, 0(0), 1–28. https://doi.org/10.1080/10641734.2023.2252036