Penggunaan Instagram Sebagai Transmedia Storytelling Pada Semesta “Nanti Kita Cerita Tentang Hari Ini”
The presence of social media brought positive impact on various aspects in socio-economic context. Social media gave people the opportunity to promote their own product or creation in a wide, interconnected network allowing the product to be published on multiple platforms. As one of the most popular social media, Instagram aren’t only used to share pictures and videos, but also to share narrative content as Marchella FP has done. NKCTHI is growing as an intellectual property, but it hasn’t reached a stage where fans are allowed to actively contribute to the universe. Marchella still has absolute control over its creation. So far there isn’t any fan who are willing to contribute an independent creation to NKCTHI universe and yet she released the third book called “Nanti Kita Cerita Tentang Hari Ini” as a response to a demand from the mass audience. This research focuses on how Instagram are used to widen her reach and also to how she used different medium to expand NKCTHI as a universe. This research is based on transmedia storytelling concept, in which stories are told through multiple medium. This research is done using qualitative descriptive approach, and using observation and secondary data as analysis unit
Copyright (c) 2020 MEDIALOG: Jurnal Ilmu Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors should sign copyright transfer agreement when they have approved the final proofs sent by MEDIALOG: Jurnal Ilmu Komunikasi prior the publication